Fewer than 1% click on any results on the second page. More than 25% of searchers click on the very first result on the first page. Who doesn’t want more clicks? More clicks mean more traffic, which means more money.īut you can’t get clicks on page 2 of the SERP. Let’s look at 3 specific reasons why tracking your competition on the SERP is necessary. You NEED to track your competition on the SERP so you can strategize on how to get ahead of them. Who cares about competition on the SERP? If you’re targeting different customers with the same keywords, does it matter?Įvery position you go down on the SERP means losing clicks. Why Is SERP Competition Tracking Important? On the other hand, if you’re targeting the same search terms, you’re competitors on the SERP.įor example, a seller of whole-bean coffee and a seller of coffee grinders might both target the keyword “best grind size for cold brew.” So even though these 2 businesses aren’t competitors, they become SERP competitors because they’re targeting the same keywords. You might compete with someone on the SERP even though they’re targeting completely different customers than you are. For example, Android and Apple are competitors because they’re both trying to sell phones. In business, we usually discuss our competitors as other businesses fighting over the same customers. What does it mean for someone to be your competitor on the SERP?
Your SERP competitor ranking is the major obstacle you must overcome to reach a higher rank. While those things are both essential, the biggest obstacle in most circumstances is your competitors. Many businesses think that their most significant obstacle to getting more traffic on their website is technical SEO or targeting the wrong keywords.
0 kommentar(er)
